SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings. SEO is a type of marketing which the main goal is to get you to rank higher up in Google searches.

Social media marketing is a great way to get exposure and connect with your customers. Talking with your customers directly is a great way to get them to know, like and trust you – which is ultimately the best way to make a sale, and maybe even a brand advocate.

Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.

Effective PPC campaigns drive users with intent to purchase, making it more efficient than many traditional advertising platforms. Businesses bid on impressions for paid listings at the top of search engine results, paying on a per-click basis. Impressions are determined by a user search query, with strategy revolving around which keyword bids yield the highest ROI.

Content marketing is a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. It can be content anywhere – from YouTube to podcasts, tweets to infographs – but most often it’s blog content on your website, driving new traffic through search engines like SEO.

Web analytics is the process of analyzing the behaviour of visitors to your Web site. The use of Web analytics enables your business to attract more visitors, retain or attract new customers for goods or services, or to increase the pound volume each customer spends.